Apple uncool? Did turn when

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itshardtorememberatimewhenapplewasntthecoolestcompanyontheplanet.In1984,thecompanymadeitsvoiceheardwithagroundbreakingsuperbowladthatlaunchedthemacintoshtotheworld.In2001,theipodwasreleased.In2007,wegottheiphone.Today,hundredsifnotthousandsofblogsexistwiththesolecharterofwritingaboutappleeveryday,andcoveragefromthemainstreammediarangingfromusatodaytothewallstreetjournalis,toputitmildly,fawningtothepointofembarrassment.Applehasseeminglydonenowrongforadecade.Butthetideisclearlychanging,andappleisfindingitselfincreasinglyonthedefensiveagainstallegationsthatithasbecomestodgy,overbearing,mean-spirited,andevenuncool.Itshardtodetermineexactlywhenandwhereapplelostitsgroove.Wasitwhenthecompanybroughtthehammerdownoniphonetinkerers,"bricking"jailbrokeniphones?Wasitwhenthecompanybeganthreateningtodeleteapplicationsfromtheappstorebecauseitdidntlikehowtheyweredeveloped?Orwhenitaskedthecopstoraidthehouseofabloggerwhowroteaboutanunreleasedproduct?Orwhenapulitzerprizewinnerscartoonwasbannedfromtheappstore?Orwhenapples"nonipplesonyouriphone"policyledanedgyfashionmagazinetodubitscensoredipadversionthe"iranedition?"Dontgetmewrong,i"mstillaniphonefan,butsocietyasawholeseemstobeoverit.Thecachetofwhippingoutyouriphoneatarestaurantisallbutgonenow;you"remorelikelytowitnessrolledeyeswhiletherealoohsandaahsaredirectedattheguywiththelatestandroidhandset.Whilethefactsremaininquestion,itsnothardtobelievethatandroidisnowoutsellingtheiphone,atleastincertaincircles.Buttheresnodoubtingthatapplehasbeenspendingthelastseveralmonthsdiggingitsownhipstergraveasitbecomesanangrysourpussofacompanythatmanyhavestartedcomparingtomicrosoft,somethingthatwasunthinkableonlyafewyearsago.Andapplemayactuallybeevenworsethanredmond.Considerthegestapotacticsoffiringoverlychattyemployeesand,inperhapsthedumbestmovefromthecompanyever,sendingateamofcopstobreakdownthedoorofagizmodobloggerandseizehiscomputers,alloveramisplacedcellphone.Appleprizesitssecrecyatacticthathasbeenincrediblysuccessfulatbuildingbuzzandplacingfreemediastoriesforyearsbutnowthatsecrecyhasturnedmean-spirited,thebusinessequivalentoftheoldmanyellingatkidstogetoutofhisyard.(Ifyoudontbelieveme,checkoutsomeoftherepliesthatstevejobssendswhenpeopleemailhim.)Thesituationisntdire(yet),butitsnotgreat.Afterall,whenpopculturestalwartslikejonstewartandthesimpsonsstartmockingyou,itskindofhardtoregainyourcool,kookycommercialsorno.Restassured,applemaniaisntlikelytogoawayanytimesoon.Imean,ifbettywhitecanreturntothepop-cultureeye,anyonecan.Butevenifthecoolnesshaswornoff,unlessapplestumblesbyreleasingatrulyawfulproductorgetscaughtupinafinancialscandal,itstoughtoseethemassesturningagainstitforgood.Onsecondthought,thecompanyalreadyhadthefinancialscandal.Noonemuchcared.Therewereiphonestothinkabout.Christophernullisatechnologywriterforyahoo!News.Followmeontwitterandjoinmeonfacebook!Followyahoo!Andjoinusonfacebook!Getthisblogviarssonyourmyyahoo!Page.

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